![]() ![]() In 1999, American Express introduced the Centurion Card, a black charge card aimed at the company's wealthiest cardholders. Jerry Seinfeld, Comedians in Cars Getting Coffee, "A Hooker in the Rain" It doesn't exist." He said, "But you know what? It's not a bad idea." And so they developed it, and they gave me the first one. I go, "Is there a black card?" He says, "It's just a rumor. The Sultan of Brunei has one, the president of American Express has one, and I thought you would have the third one." Next morning I call the president of American Express. I was waiting for to move some cameras, and the crew guy comes up me, he says, "You got the black card?" And I go "No, what’s the black card?" He says, "There’s only three in the world. Services included "dispatching limousines or helicopters for clients, booking their vacations and finding medical care in exotic places." Middleton said American Express abandoned the black card in 1987 because the newly introduced Platinum Card offered "95% of the black card's services." The article claimed that during a trial run that lasted almost four years, the card "was held by an ultra-select group of consumers who numbered fewer than 1,000 around the world." Lee Middleton, a spokesman for American Express, confirmed the card's existence to the Journal and said that it was given to clients who had a "substantial banking relationship" with American Express Bank Ltd., the New York parent of American Express's bank subsidiaries in Switzerland. In 1988, an article in The Wall Street Journal newspaper reported that an exclusive black American Express membership card that was never advertised had been discontinued a year earlier.
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